Services
Innovation Planning
If you're not developing your new products that you plan to launch 18+ months from now, you're going to struggle to hit your goals. Using consumer insights, future trends, and point of sale data, Morgan can build your innovation pipeline, go-to-market strategy, and help you bring your new products to market. Morgan can also create a stage-gate process and materials for your organization to stay focused, up-to-date, and on track.
Strategy Development
Strong strategies help teams stay focused with an understanding of what tactics need to happen to achieve goals. As tactics change based on real time learnings or environmental shifts, strategies help keep a team on the right path. Leveraging consumer insights, competitive research, and data analysis, Morgan can develop a variety of strategies including brand development/refinement, marketing plans, content, communication, go-to-market, product/innovation pipeline, email marketing, SEO, and social media.
Executional Support
Sometimes things just need to get done. Morgan can temporarily step in as a member of your team to execute tactics as they arise. She can support your team with tactical projects including project management, data analysis/research, competitive analysis, creating simple websites, copywriting, deck creation, content calendars, emails, PPC advertising on google, and implementing SEO on your websites. Morgan also works with a variety of freelancers she can pull into projects when a specialist is needed.
Story Telling
Storytelling is an art that can help you land your next consumer, customer, or investor. Morgan will help you delineate down the important pieces of your story and craft the pieces together, so they tell your story in a compelling and concise way.
Simple Website Development
Not all small businesses and startups need an expensive website to get them going. We will help you create an engaging website, with strong SEO, that you can manage on your own at a price that will meet your budget. If you don't have a brand yet, not problem. We can also help you create your brand logo, colors, fonts at an affordable price.
Advisement & Coaching
Sometimes you need an outside opinion or someone to guide/create processes for your organization to optimize what your team is doing. Morgan can advise on marketing best practices, workflows, and timelines to help your team.